Business in the Digital Economy: Building the Digital Enterprise : A Guide to Constructing Monetization Models Using Digital Technologies by Mark Skilton in EPUB, MOBI, PDF
9781137477705 1137477709 The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy., The digital economy is at a tipping point: a growing 30% of business is shifting online to search and engage with consumers. Yet the digital media in social, networks, mobile devices, sensors and the explosion of big data and cloud computing networks is interconnecting potentially everything everywhere, amounting to a new digital 'ecosystem'.This practical book defines digital ecosystems, discusses digital design using converging technologies of social media networking, mobility, big data and cloud computing, and provides a set of methods for linking key digital technologies together to meet the goals, benefits and challenges of building a digital enterprise in the new economy. It examines 25 international real business cases to provide practical guidance on how to define business-case value, direct and indirect payoff of thesetechnologies to customers and the practical methods and challenges to building, securing and implementing these solutions., This book covers the development of digital technologies and the way they drive digital enterprises and the digital economy. It examines twenty five case studies to identify the practices that drive new social and consumer value and successful digital business models. The book provides guidance on how digital workspaces are used and on the types of monetization mechanisms available to drive value and boost adoption of digital products and services. The key topics covered include: -Concepts of digitization-Concepts of building digital workspaces-Examples of foundations digital technology solutions-Examples of digital business models -Methods for building the right digital enterprise for payoff and Monetization -Monetization mechanisms-Conclusions in digital practice
9781137477705 1137477709 The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy., The digital economy is at a tipping point: a growing 30% of business is shifting online to search and engage with consumers. Yet the digital media in social, networks, mobile devices, sensors and the explosion of big data and cloud computing networks is interconnecting potentially everything everywhere, amounting to a new digital 'ecosystem'.This practical book defines digital ecosystems, discusses digital design using converging technologies of social media networking, mobility, big data and cloud computing, and provides a set of methods for linking key digital technologies together to meet the goals, benefits and challenges of building a digital enterprise in the new economy. It examines 25 international real business cases to provide practical guidance on how to define business-case value, direct and indirect payoff of thesetechnologies to customers and the practical methods and challenges to building, securing and implementing these solutions., This book covers the development of digital technologies and the way they drive digital enterprises and the digital economy. It examines twenty five case studies to identify the practices that drive new social and consumer value and successful digital business models. The book provides guidance on how digital workspaces are used and on the types of monetization mechanisms available to drive value and boost adoption of digital products and services. The key topics covered include: -Concepts of digitization-Concepts of building digital workspaces-Examples of foundations digital technology solutions-Examples of digital business models -Methods for building the right digital enterprise for payoff and Monetization -Monetization mechanisms-Conclusions in digital practice